Business Opportunity Leads
Developing an online business takes a lot of work. If you want to build an online home based business, then you need to have a clear understanding of what and how SEO works. When it comes to SEO (search engine optimization) in driving business opportunity leads to your web site, it is important to deviate from the main keyword phrase you are concentrating on. Let me tell you why? Before I begin, it is important that you have the tools on or for your web site to monitor your web sites statistics. If the hosting company you use does not provide one, do a search on the internet and find a good reputable one..you will need it!
Start off by researching for a keyword and utilize a service like SEO.com or Worktracker.com. Okay, let us say you are going after a particular keyword phrase. You have already optimized your web site and pages for those keywords. You have already been involved with writing content, building links, and creating back links to your site. Let us say you have been doing it for weeks already and maybe you are getting some forms of business opportunity to your site. By looking at your statistics on an on going basis, you will find that people will find your site by using a variation or 'variations' of your keyword phrase.
A keyword phrase that you had never thought about before! If you are doing SEO correctly, you came up originally with a keyword phrase of 2-3 words like home based business. With the ongoing content that you are placing out there on the web, there is a whole myriad of phrases that people could be using to locate your site. Keyword phrases that you might have high rankings for that you did not even know you had! What should you do if you notice a trend? Well, you give the people what they are looking for! You can change or variate the content on your web site by maybe creating a new page and optimizing it. You can also start writing content specifically for any upward trend on a certain phrase.
Here is the deal. If you are writing content for a keyword phrase that you have researched and it theoretically would drive thousands of visitors to your site on a monthly basis, writing content for those lower keyword phrases will actually help drive up the positioning of your "main" keyword phrase!! Take over the top spot in Google or the search engines for a lesser keyword phrase that might only drive in 20 visits a day...it still helps drive your main keyword phrase to the top that would give you thousands and you are already getting some traffic to your site! What the heck, take over 10 or so of those lesser keyword phrases and maybe the combination would give you hundreds of highly targeted business opportunity leads each day.
